Valentina Loffredo

Jan 2nd, 2018

Valentina Loffredo


Valentina Loffredo was born in 1978 in Napoli, Italy. In 2013, she approached photography and started using instagram to promote her work. The attention from the media and broader public led to gallery representation in Hong Kong with a debut solo exhibition in February 2017, soon to be followed by a series of solo and group exhibitions in Europe. She currently lives and works in Hong Kong.

Tell us about the images that we’re featuring?

They are from 2 series of mine: LITTLE, where I explore the different meanings of feeling little and INVISIBLE ME, where I show how playful and creative introverts can be in their research for introspection.

In both series, there is a general sense of positivity and the desire to question things we give for granted, like perspective and gravity, behaviours that are labeled in a certain way, or spaces that from static backgrounds start interacting with us or give an alternative meaning to our actions.

How does technology affect your photography?

I am not interested in technology and in the technical part of photography and this is why good technology is very important for me: it makes things easy enough to let me focus on what I enjoy the most: the ideation of an artwork.

How does social media affect you and your art?

Instagram is how it all started and it’s been giving me so much in every stage of my career. Being exposed through Instagram to all kinds of photography (architecture, creative, minimal, surreal and so on) gave me a world of inspiration and the opportunity to find my own voice. Now it is thanks to Instagram that I get a lot of attention from the media and from some important players in the art world.

What are you working on right now?

I have had two big events this year. My first solo exhibition which was in Hong Kong in January and my participation in the Venice Biennale, which is an unbelievable and unexpected opportunity.

Why did you start taking photos?

I was bored.

In 2013, after moving as a stay-at-home mum to Hong Kong, a city where I once worked in the jewelry industry, I wanted to give my creative self a chance. After watching a TED talk encouraging to a new activity every month, I decided to follow the advice and in a few months I found photography and Instagram.

What does the future hold for your work?

I would like to experiment with new printing materials and mixed media, but I am still quite clueless about how to do so.